C&G Feature of the Month: SILK + SONDER Revolutionizing the Art of Planners

Another month another feature! This month I am talking to Meha Agrawal (before you ask, no we are not related), co-founder of SILK + SONDER. I actually just featured this brand in my wellness holiday gift guide! Go check it out if you haven’t already 🙂

I remember receiving my first SILK + SONDER book from Meha and I was blown away by the detail and thought put into these monthly self-reflection planners/journals. I shared a SILK + SONDER planner with a couple of friends and I could tell by their reaction, SILK + SONDER is truly onto something special. They also recently raised $10K on Kickstarter!

I’m so excited to bring this feature on SILK + SONDER and Meha Agrawal. Citrus & Gold readers, you can get 15% off your subscription with the code CITRUSGOLD15.

silk and sonder planner

C&G Feature of the Month: SILK + SONDER

+Introduce yourself!

Hi! I’m Meha – software engineer by trade, entrepreneur by choice. Apart from SILK + SONDER I’m also a culinary, dance, travel, design enthusiast. I’ve got a soft spot for consumer businesses run by women or solving problems for women.

SILK + SONDER is a subscription service centered around productivity, introspection, and lifestyle. Currently, we hand-curate, design, and deliver thoughtful monthly planners to people’s doorstep- the idea is to morph into something larger that is a personalized self-investment experience. Our mission to inspire authenticity, productivity, and wellness for all types of audiences.

+What do you think is missing with conventional planners?

Everything out there assumes that you can just mold and fit into the same framework as the person next to you- we don’t believe that. We want to create a personalized journey so that you feel confident to pursue all your aspirations. I imagine a world where we all live authentically and kindle the entrepreneurial spirits inside all of us – just think about it! What a wonderful world that would be!

+ What’s been your favorite part about creating SILK + SONDER?

Well, obviously working with Joe – we complement each other well and I truly underestimated the value partnership brings in the beginning of starting a business before starting SILK + SONDER. The other part that has been heart warming is hearing what our customers have to say! We had a woman who was diagnosed with ADHD reach out to us and tell us how SILK + SONDER is the perfect planner for her condition. Establishing product-market fit is one thing; when you inevitably are solving problems you weren’t originally setting out to solve is a rewarding experience at a whole other level. Those stories really touch us, and we love that our customers feel empowered to share what works and what doesn’t from each issue!

silk and sonder planner

+What’s been an unexpected challenge with growing SILK + SONDER?

This early on, the biggest challenge for SILK + SONDER is trying to get our product in front of as many people as we can. This requires a lot more grassroots marketing efforts than we imagined so reminding ourselves that this is all part of the process when you launch any new product has been crucial.

+ Share your wellness routine with us!

Ah love this one! I take 15 minutes in the morning to journal in my SILK + SONDER. In the evenings, I usually require a reset to re-focus, re-fuel, and re-energize. Wellness means a lot of different things to different people, but for me I feel much more present and calm after I do a fun work out class. Usually, this is some sort of dance fitness class, but occasionally a fun barre or pilates class will suffice!

+Do you live by any mantras or sayings?

I believe in never settling for anything other than what you want! There’s this great quote a friend of mine shared over a decade ago: “The moment you settle for less than you deserve, you get even less than what you settled for.” It applies professionally +What can we expect from SILK + SONDER in the near future?

You can expect to see a lot more personalization efforts in our product theme offerings 🙂

+Is there anything else you’d like to share about you or your brand?

Our brand at its core will remain the same – we are focused on celebrating humanity in all shapes and forms. What’s exciting is how much room we have to play with as our brand grows! Today, we’re doing planners / journals to help inspire the best version of yourself. Tomorrow, we will enter a suite of products to make that experience multifold. No matter what, we are customer focused – so our brand requires the continuous feedback and ideas from our users themselves.

A SILK + SONDER planner is truly unique and it’s so hard to describe its magic in one simple blog post. I highly recommend that you purchase one for yourself to see what it’s all about. Don’t forget to use the code CITRUSGOLD15 for 15% off!

P.S. Did you miss last month’s feature on Shobha Phillips lingerie brand Proclaim?