I was extremely happy and even giddy while watching Nike India’s latest ad “Da Da Ding”. The three minute commercial features well known personalities in India, like Deepika Padukone, and some not as well known (but equally bad-ass) women.
I love how the advertisement shows the intensity and determination that athletes require. These women are strong, fierce, and not afraid to push or shove a little. You know what’s also refreshing? Not all of these women athletes have chiseled abs or six packs. Women don’t have to fit this ideal body type to be fit or athletic.
This is the kind of propaganda India needs. Not the kind where women are wearing skimpy clothing dancing to the latest Bollywood hit (like this, ugh).
These are just some of the women featured in Nike’s video:
Field hockey player Rani Rampal, cricketeer Harpreet Kaur, surfer Ishita Malaviya, former professional badminton player Deepika Padukone, sprinter Shweta Hakke, soccer player Jyoti Ann Burrett, and many more.
Have you guys seen it? If you haven’t, watch it for yourself and let me know what you think.