As a newer blogger, I’ve been learning the ins and outs with social media and out of all platforms, Instagram is where I spend the most of my time. I really do enjoy sharing and seeing other people’s pictures but over the years instagram has transformed into a platform for business and it’s changed the vibe in big ways.
There’s a lot that can be said about this seemingly innocuous photo-sharing platform so I’m going to divvy it up into three categories: the good, the bad, the ugly.
I absolutely LOVE how Instagram has helped me connected with other like-minded individuals (shameless plug, you can find me @citrusandgold). I’ve met amazing women into fitness, POP pilates, and I’ve also got the chance to connect south asian influencers who are killing it. It’s also a really great source for inspiration: whether for workouts, photography, places to visit…you name it!
Great example: I met Kruti Shah (who is amazing!!) through Instagram and I was able to share her story with health & wellness on my blog. It’s really great for community-building.
Instagram can also be a huge waste of time. Sometimes I feel like I’m “working” on my blog but what I’m really doing is spending hours scrolling through Instagram and commenting, hoping to make a dent. Also if you are a blogger (READ: Blogging 101: How to Choose a Blog Name), it’s good to know that Instagram isn’t great for conversion (i.e. bringing traffic to your site).
It can also increase the feeling of FOMO, and it paints a very superficial & curated version of someone’s life. Note to all: Instagram is NOT real life. People go to the greatest lengths to take the perfect picture.
Example: Remember Essena O’Neill, the insta-famous Australian model? Here she talks about why she called it quits with Instagram.
Okay this part is where I get really frustrated with Instagram: the followers game. There are so many shady tactics that people follow to get more followers. Here are just a few:
- There are apps & services that let you buy followers that are essentially fake but active accounts
- Some people follow the tactic of using bots to comment with stupid emojis or generic terms like “Perfect!” or “Love!” It’s becoming easier to spot these fake comments so I’m not sure why people are still doing it. Not trying to become friends with a bunch of R2-D2s.
- The sneakiest way is probably the follow & unfollow method. Again there are apps that help you follow a bunch of people in your niche, hoping they will follow-back. Then within a couple of days, you automatically unfollow these people so your follower to following ratio is higher.
I don’t want to call anyone out for using these ways, but it just seems so unethical. I mean a part of me gets it. You have to hustle to get noticed and sometimes it may need to do whatever it takes. But there has to be better ways to grow your brand.
Here’s the deal: I’m not giving up on Instagram but I want to really focus more time on writing valuable content and less on promoting on social media. And ultimately, I hope that means you have to waste less time scrolling through Instagram & Facebook (and spend it on things that actually matter).
If you’re interested, and want to stay in the loop about what I’m writing please subscribe below!
As for Instagram, I vow to stay ethical with my practice and grow the slow, authentic way.