I had the chance to catch-up with Anna Stern, community manager for Collectively Inc. and we both came to the simple conclusion that blogging in 2017 is fundamentally different than what it was back in 2009, or even 2013.
The online space is much more saturated now and as a blogger, you need something that sets you apart. These days it’s not enough to post your outfit of the day or your latest smoothie bowl. What will you provide that separates you from the other thousands of bloggers out there?
I started my blog about a year ago and truthfully, I had no idea what I was doing. I knew I wanted to share content around health & wellness from a South Asian perspective but did not have a strategy or method for getting there. I was overwhelmed and lost. Though I still have a long way to go, here are a few pieces of blogging advice:
- Define your Mission and Stick to It: With a successful blog you need a clear focus for two reasons. Number one, to keep yourself accountable and number two, to give your readers a purpose. As a blogger it’s so easy to get distracted by the next shiny object and lose track of your original intent. Consistency and clarity will also help your readers understand what they will receive from you.
- Create a Community: I’ve created a successful community by creating a Facebook group for women interested in health and wellness. A Facebook group is more valuable than a Facebook page because your readers can participate in valuable, genuine dialogue. A community also allows you to conduct a bit of user research by finding out what matters to your readers.
- Approach Local Brands Proactively: Working with local businesses and brands is the way to go because you can lead with a warm approach by chatting in person. For example, if you are a fashion blogger, try hitting up your favorite retail store/boutique and discuss potential collaborations. It can be scary to take your blog from behind the screen to in-person but real life interactions can do wonders.
- Spend More Time as a Creator and Less Time as Consumer: I want you to do me a favor. Grab your phone, go to your settings, battery life and then check how much time you’ve spent on Instagram, Snapchat and Facebook. Those hours could instead be used to create valuable content! There have been multiple weeks where I’ve felt exhausted, mentally drained from “blogging” but in reality, I had not published a blog post in weeks! I was completely caught up in the noise of social media.
- Stay in Your Own Lane: I believe the biggest factor that hold bloggers back is their mindset. It’s easy to be discouraged and overwhelmed if you start comparing yourself to those who have been in the game for years. The quality of your content is important but you don’t need all the fancy production elements a professional blogger may have. Your reader wants to see you grow authentically so don’t be afraid to take them along your journey.
I hope my blogging advice is helpful! Do you have a blog or are you planning to create one? I’d love to learn more about your own journey.