Why I created A New Blog: Citrus & Gold

Why I created CitrusGold

Hello new friends and old friends! Welcome to my new blog: Citrus & Gold. For those that know me I’ve been blogging on the side for a few years but I’ve never put as much energy into it until now. I wanted to share with you why I was motivated to start from scratch to create something completely new. I’ve shared a version of this post on my old blog, but if you hadn’t had a chance to read, here it is:

I started blogging in college to claim a little piece of the internet. You know, to have something of my own where I could freely share my thoughts. I didn’t really have a focus when I first started to blog so I wrote about whatever piqued my interest. Slowly but surely, I saw a trend: I began sharing healthy recipes, interviewing inspiring people, and writing posts related to running/ working out. The more time I invested in blogging, the more I realized I focus on the particular niche of health & fitness.

Which is why I started Citrus & Gold.

I want to inspire people to be bolder, healthier, and happier.

I’ve learned a lot about who I am as a person by focusing my energy towards my health. When I started paying more attention to my well-being, I realized that a lot of the “new habits” I was picking up were actually things my mom tried to teach me at a young age.

For example, she tried to convince me about benefits of yoga & breathing exercises; she also made me drink turmeric milk when I was sick; and she would often suggest using natural products for skincare. All of the tips & tricks she tried to teach me were rooted in South Asian culture. Though all of these may be trendy now, I want to share a perspective that brings it all close to home.

I’m excited start a new phase of my blogging “career”. The whole process definitely didn’t happen overnight: I’ve been working on planning & creating the blog little by little these past 3 months and I have big dreams for this blog!

I truly appreciate your support and would love if you could be part of the community:

1. Follow me on instagram at @citrusandgold for the latest update.
2. Subscribe here to receive a curated monthly newsletter (may change it to bi-weekly!).
3. Tell me what health & fitness topics you’d like to hear more about by asking me here or on social media!

Race Recap: Bay to Breakers 2016

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I plan on doing many race recaps in the near future & I wanted to start the series off with a very unique race: Bay to Breakers. Most people actually forget about the “race” portion of Bay to Breakers.

It’s a day where people dress up in costume, drink in the streets, and party as if they were back in college.

My boyfriend and I decided to run and then join in on the festivities :).

Bay to Breakers is a 12k run that’s been taking place for over 100 years (started in 1912 as a way to boost morale after the 1906 earthquake). The race starts in downtown near the embarcadero and finishes at the end of Golden Gate Park. As for the course, it’s relatively flat/downhill for San Francisco except for a huge hill at mile 2 known as the “Hayes Hill” .

The start line is packed with all kinds of runners/participants, I don’t even know where to start. You can tell people really put time into some of the costumes & some looked like they were doing this for decades. I was even surprised to see families with little kids ready for the event.

I also don’t understand the tradition of throwing tortillas in the air at the start line but I thoroughly enjoyed it.

runner-throwing-tortilla

We also spotted a group of centipede runners.

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Our costume was sort of a last minute decision – we were a Lyft line. We threw on a couple of mini-lyft moustaches, pinned a balloon on our head to symbolize a pin drop, and even had rope to symbolize the line.

Yes, I did run a 12k with a balloon on my head.

I was super excited to run B2B but was in no means trying to race it. The first a couple of miles are filled with people drinking, walking, and having a good time. Once you pass the Pan Handle the crowd starts to clear up and it feels like a real race.

We ended up walking/running the race, taking pictures along the way and trying to avoid all the naked-people.

bay-to-breakers-runners

Even though I didn’t feel like I seriously raced B2B, I was stoked to get my medal at the end to add to my collection!

Blogging 101: Choosing a Blog Name

Blogging-101- choosing-blog-name

Blogging-101- choosing-blog-name

You know how some people are good at creating witty/fun names for sports teams, group projects, or blogs? Yeah I was never that person.

My first blog name, akanshaagrawal.com, shows you the extent of my creativity. Therefore when it came to choosing a name for this blog, I started to panic just a little bit.

I wanted a blog name that first and foremost represented a brand, a certain kind of feeling, a lifestyle.

Find your purpose:

A good place to start is to start brainstorming names that fit your blog’s focus. Personally, I wanted a blog name that represent not only me, but also a lifestyle of health & fitness.

Some bloggers choose straightforward names that tells you directly about the focus of their blog. That works perfectly fine but I chose to pick a name that’s more abstract to give me flexibility to transform my brand over time.

Brainstorm like crazy.

It took me about a week to decide on “Citrus & Gold” and I was constantly thinking about it in the back of my mind. I asked my mom, my best friend, my boyfriend to help me brainstorm names. On my iPhone Notes app, I had a list of over 30 potential possibilities.

My advice is to write anything that comes to your mind – no matter how boring or crazy it may sound. At some point, you will stumble upon a name that has a nice ring to it. You’ll keep it in your back pocket for the next few moments and finally decide that it is right for you.

Research to find something that works across all platforms

You want a name that’s unique and sets you apart. First, check to see if the domain is available here.

Second, you should choose a name wisely so that you can use it consistently across all platforms. It’s important to have a recognizable identity on Pinterest/Instagram/Twitter etc.

Think about the future

“How long do you want to continue your blog?” is an important question to answer. When I asked myself this, I realized I needed to choose a name that was timeless and not temporary.

At first, I was thinking of names that defined me at this moment: running, California, my twenties. But what happens if I stop running and move onto another sport? What if I move from California and what if (god forbid!) I turn 30?

When creating a name, it’s important to find one that you can identify with for a long time (at least, if you want to continue blogging in the future).

In the end, it’s more about the brand than the name

If you’re still trying to find the PERFECT blog name I wouldn’t sweat it too hard. The name is important but it will not make or break your blog. What really matters is your brand & content.

Think about “Apple” for example. What does a macintosh apple have to do with computers and technology? Nothing. Yet the company was able to take that name & strategically brand itself to make it mean much more.

Finally, what I’ve learned from a few years of blogging: content is KEY. If you have a fancy name, a beautiful website, but you have weak content, you’re not going to get too far long-term.

Anyone else have any tips they’d like to share? I’d love to hear it in the comments below!

image from Bloglovin