You know how some people are good at creating witty/fun names for sports teams, group projects, or blogs? Yeah I was never that person.
My first blog name, akanshaagrawal.com, shows you the extent of my creativity. Therefore when it came to choosing a name for this blog, I started to panic just a little bit.
I wanted a blog name that first and foremost represented a brand, a certain kind of feeling, a lifestyle.
Find your purpose:
A good place to start is to start brainstorming names that fit your blog’s focus. Personally, I wanted a blog name that represent not only me, but also a lifestyle of health & fitness.
Some bloggers choose straightforward names that tells you directly about the focus of their blog. That works perfectly fine but I chose to pick a name that’s more abstract to give me flexibility to transform my brand over time.
Brainstorm like crazy.
It took me about a week to decide on “Citrus & Gold” and I was constantly thinking about it in the back of my mind. I asked my mom, my best friend, my boyfriend to help me brainstorm names. On my iPhone Notes app, I had a list of over 30 potential possibilities.
My advice is to write anything that comes to your mind – no matter how boring or crazy it may sound. At some point, you will stumble upon a name that has a nice ring to it. You’ll keep it in your back pocket for the next few moments and finally decide that it is right for you.
Research to find something that works across all platforms
You want a name that’s unique and sets you apart. First, check to see if the domain is available here.
Second, you should choose a name wisely so that you can use it consistently across all platforms. It’s important to have a recognizable identity on Pinterest/Instagram/Twitter etc.
Think about the future
“How long do you want to continue your blog?” is an important question to answer. When I asked myself this, I realized I needed to choose a name that was timeless and not temporary.
At first, I was thinking of names that defined me at this moment: running, California, my twenties. But what happens if I stop running and move onto another sport? What if I move from California and what if (god forbid!) I turn 30?
When creating a name, it’s important to find one that you can identify with for a long time (at least, if you want to continue blogging in the future).
In the end, it’s more about the brand than the name
If you’re still trying to find the PERFECT blog name I wouldn’t sweat it too hard. The name is important but it will not make or break your blog. What really matters is your brand & content.
Think about “Apple” for example. What does a macintosh apple have to do with computers and technology? Nothing. Yet the company was able to take that name & strategically brand itself to make it mean much more.
Finally, what I’ve learned from a few years of blogging: content is KEY. If you have a fancy name, a beautiful website, but you have weak content, you’re not going to get too far long-term.
Anyone else have any tips they’d like to share? I’d love to hear it in the comments below!
image from Bloglovin